about
CRÛ (fr.) = raw, unprocessed
In viticulture crû means – a terroir of the highest quality; the word itself is derived from the Latin crescere (to grow).
We value the raw nature of materials grown in the wild and strive to preserve this essence in our creations. We love raw, natural materials. Metal, wool, stone, leather. Everything originating from nature. This is why we respect the material by avoiding excessive manipulation. The origin of a natural material is precisely what we aim to preserve within our creations.
Fueled by love, inspired by the origin,
is creating value.
ORIGINS (engl.) = the source
The Origins of Creation
We seek to remain eternally connected to the true sources of our inspiration.
What is the origin of artistic creation? The origin of clothing? The primal use of a specific material? These questions are ever-present in our design process, for CRÛ ORIGINS is fundamentally about the very genesis of creation.
Our STORy
CRÛ ORIGINS, founded 2024 by Marlen Linck and Lazar Stojic in Hamburg, Germany, has been conceived as an instinctual brand centering our love for raw materials, nature and the unconventional.
Art is the foundation of our work and the exploration of it’s origins the focus of our work. The art of our ancestors, which can be found in prehistoric cave paintings and clothing, of nature and the beauty of an object left raw.
We crave to reconnect ourselves with these origins. To carve our wishes into the raw stone.